Privacy Policy for Summit Angler (proangler.shop) – Last Updated: October 2025

Scope and Applicability

This Privacy Policy explains how Summit Angler (operating as proangler.shop, located at 3420 River Road, Suite 100, Portland, OR 97205) collects, uses, shares, and safeguards your personal data when you visit our website or purchase our fishing rod and reel combos. By using our services, you consent to the practices described herein. We process information primarily for customers in the United States, with additional rights for California residents under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).

Information We Collect

Personal Data You Provide

When you create an account, place an order, or contact support ([email protected]), we collect data such as your name, shipping address, email address, phone number, and any preferences you share (e.g., rod length or reel type). We also log communications with our team.

Automatically Collected Data

Our systems automatically gather technical details like your IP address, browser type, operating system, referring URLs, and page interactions on proangler.shop. We use cookies and similar tracking technologies for functionality, analytics, and marketing—subject to your consent where required by law.

Payment Processing – Security and Third-Party Handling

We do not collect, process, or store your full payment card numbers. All payment transactions occur within the secure, encrypted environment of third-party payment service providers that comply with PCI-DSS standards. These providers transmit only essential data to us, such as transaction status and order total, so we can fulfill your purchase. The specific payment channels may change over time; we will not name any particular brand here. Your financial details remain under the control of those certified processors.

How We Use Your Information

We use your data to: (a) process and ship your rod and reel combos, (b) communicate order updates and support responses, (c) improve our website and product offerings, (d) send marketing messages if you opt in, and (e) comply with legal obligations. We do not sell your personal information to third parties; however, we may share anonymized or aggregated data for analytics.

Disclosure to Third Parties

We may share your data with: shipping carriers, payment processors (as above), IT service providers, and law enforcement if required by a valid legal request. Our partners are contractually bound to protect your data and may not use it for any purpose beyond our instruction.

Your Rights Under US Law (CCPA/CPRA)

If you are a resident of California, you have the following rights under the CCPA/CPRA, effective as of the date of this policy:

Right to Know: You may request disclosure of the categories and specific pieces of personal data we have collected about you in the prior 12 months, including the sources, business purpose, and categories of third parties with whom we shared it.
Right to Delete: You can ask us to delete your personal data, subject to certain exceptions (e.g., transaction completion or legal retention).
Right to Correct: You have the right to request correction of inaccurate personal data held by us.
Right to Opt-Out: We do not sell personal information, but you may still exercise your right to opt-out of any future sale or sharing for cross-context behavioral advertising via a request to [email protected].
Right to Non-Discrimination: We will not deny services or charge different prices based on your exercise of these rights.

To exercise your CCPA/CPRA rights, contact us at [email protected] or call 3420 River Road, Suite 100, Portland, OR 97205. We will verify your identity within 45 days.

Your Rights Under EU/GDPR (If Applicable)

Although our store primarily serves US customers, if you are located in France, Italy, Poland, Germany, or Spain, the General Data Protection Regulation (GDPR) grants you additional rights:

Right of Access: Obtain confirmation of whether we process your data and access a copy.
Right to Rectification: Request correction of incomplete or inaccurate data.
Right to Erasure (Right to be Forgotten): Request deletion of your data when no longer necessary.
Data Portability: Receive your data in a structured, machine-readable format.
Cookie Consent Mechanism: You may withdraw consent for non-essential cookies at any time via our cookie banner or settings.

For GDPR requests, email [email protected]. We respond within one month.

Data Retention and Security

We retain your personal information only as long as necessary for the purposes described, or as required by law (e.g., tax records for 7 years). We use administrative, technical, and physical safeguards (e.g., encryption, access controls) to protect your data. Despite these measures, no online transmission is 100% secure.

International Transfers

Your data is primarily stored on servers in the United States. If you are in the EU, we rely on Standard Contractual Clauses or other lawful mechanisms to transfer data internationally.

Changes to This Policy

We may update this Privacy Policy periodically. We will notify you by posting the revised version on proangler.shop and updating the date above. Your continued use after changes constitutes acceptance.

Contact Us

For questions, concerns, or to exercise your privacy rights, contact us at: Summit Angler, 3420 River Road, Suite 100, Portland, OR 97205, or email [email protected].